Crafting Email Copy from Complex Product Material for Clarity Campaign

Overview

Product leadership wanted to explore a sales email campaign for Clarity, a document-processing product. But the only existing materials were long, dense, and not written for quick marketing use. I was asked to help turn this complex content into concise, persuasive messaging for prospective healthcare customers.

🧩 The Problem

The Clarity sales sheet and data sheet were informative but too technical and vague to function as effective marketing. The Associate Director of Documentation and I were tasked with producing clearer, catchier content that could form the basis of a future email campaign — despite limited marketing context or product familiarity.

💡 My Solution

To ground my writing, I first created a list of targeted questions to better understand Clarity’s value, audience, and positioning. After gathering answers from product SMEs, I wrote two alternative pieces of concise and benefit-oriented copy.

Both versions aimed to be:

Easy to scan
Rooted in product functionality
Framed around healthcare professionals’ pain points

✍️ Sample 1

Clarity helps me get back to helping patients

Skip data entry and let Clarity automatically convert your documents into patient records

Less paperwork, more healthcare
Clarity reads your incoming faxes, identifies information that belongs in your patient records, and pre-populates the relevant EHR fields. It even works on hand-written forms and multi-patient documents.

The choice is clear

Eliminate data entry with artificial intelligence. Clarity takes patient information from documents you receive and puts it where it belongs in your EHR system.
Increase efficiency through machine learning. Clarity learns your specific processes and gets better over time, but you always remain in control.
Reduce burnout from unnecessary tasks. Clarity deciphers complex and hard-to-read documents quickly, so you have more time to spend with patients.
Improve patient satisfaction by doing more of what you do best. Clarity ensures your records are complete and accurate, allowing you to provide patients with better care, shorter wait times, and quicker referrals. And this leads to faster recovery and optimal outcomes.

Learn more about Clarity Any EHR system with patient matching and direct messaging can take advantage of Clarity’s cutting-edge solutions. Find out how Clarity is a clear match for your practice, and start automating your patient records today

✍️ Sample 2

Clarity takes care of data entry, so you can take care of people

Let Clarity convert your incoming faxes into EHR records — automatically and securely

Less paperwork, more healthcare
Clarity connects to your eFax account, identifies information in your incoming faxes that belongs in patient records, and pre-populates the relevant fields in your EHR system. And with a HIPPA-compliant and HITRUST-certified eFax account, you can rest assured that Clarity’s cutting-edge solutions meet the strongest cybersecurity demands of our digital world.

The choice is clear

Eliminate data entry - Clarity uses artificial intelligence to automatically take faxes you receive and convert them into EHR patient records.
Increase efficiency - Clarity uses machine learning to embrace your specific processes and maximize accuracy. But you are always in control.
Reduce burnout - Clarity uses natural language processing to quickly decipher complex and hard-to-read documents. It even works on hand-written forms and multi-patient documents.
Improve patient satisfaction - Using Clarity to process your incoming faxes allows you to provide patients with better care, shorter wait times, and quicker referrals. And this leads to faster recovery and optimal outcomes.

📈 Results

As with many cross-functional projects, I wasn’t looped into final decisions or distribution. However, the revised content was shared with both the Manager of SEO Content and the Senior Director of Product Marketing, and served as a test case for future email content efforts.

This project shows my ability to repurpose dense technical materials into user-focused, marketing-ready language — a key skill in product documentation, UX content, and beyond.