Problem

Product leadership at Consensus Cloud Solutions wanted to shape an upcoming sales campaign but found the existing marketing material for its Clarity product both too complex and too vague to entice potential customers. Take a peek at the sales sheet and data sheet. The Associate Director of Documentation and I were asked to write several shorter, more compelling marketing pieces for potential inclusion in a future email campaign.

Solution

After reviewing the existing marketing material, I devised a list of questions to ensure I sufficiently understood the product. After gathering responses to those questions from SMEs in the Product department, The Associate Director and I began writing independently. I created two concise and catchy pieces (see below) that emphasized the brand name and functionality.

Version 1

Clarity helps me get back to helping patients

Skip data entry and let Clarity automatically convert your documents into patient records

Less paperwork, more healthcare

Clarity reads your incoming faxes, identifies information that belongs in your patient records, and pre-populates the relevant EHR fields. It even works on hand-written forms and multi-patient documents.

The choice is clear

• Eliminate data entry with artificial intelligence. Clarity takes patient information from documents you receive and puts it where it belongs in your EHR system.
• Increase efficiency through machine learning. Clarity learns your specific processes and gets better over time, but you always remain in control.
• Reduce burnout from unnecessary tasks. Clarity deciphers complex and hard-to-read documents quickly, so you have more time to spend with patients
• Improve patient satisfaction by doing more of what you do best. Clarity ensures your records are complete and accurate, allowing you to provide patients with better care, shorter wait times, and quicker referrals. And this leads to faster recovery and optimal outcomes.

Learn more about Clarity

Any EHR system with patient matching and direct messaging can take advantage of Clarity’s cutting-edge solutions. Find out how Clarity is a clear match for your practice, and start automating your patient records today.

Version 2

Clarity takes care of data entry, so you can take care of people

Let Clarity convert your incoming faxes into EHR patient records, automatically and securely

Less paperwork, more healthcare

Clarity connects to your eFax account, identifies information in your incoming faxes that belongs in patient records, and pre-populates the relevant fields in your EHR system. And with a HIPPA-compliant and HITRUST-certified eFax account, you can rest assured that Clarity’s cutting-edge solutions meet the strongest cybersecurity demands of our digital world.

The choice is clear

• Eliminate data entry - Clarity uses artificial intelligence to automatically take faxes you receive and convert them into EHR patient records.
• Increase efficiency - Clarity uses machine learning to embrace your specific processes and maximize accuracy. But you are always in control.
• Reduce burnout - Clarity uses natural language processing to quickly decipher complex and hard-to-read documents. It even works on hand-written forms and multi-patient documents.
• Improve patient satisfaction - Using Clarity to process your incoming faxes allows you to provide patients with better care, shorter wait times, and quicker referrals. And this leads to faster recovery and optimal outcomes.

Learn more about Clarity

Any EHR system with patient matching and direct messaging can take advantage of Clarity’s cutting-edge solutions. Find out how Clarity is a clear match for your practice, and start automating your patient records today.

Results 🤩

As is sometimes the case with projects I work on for other teams or departments, I have little insight into the final results. I do know, however, that the revised content has been shared with the Manager of SEO Content and the Senior Director of Product Marketing.