Spearheading digital adoption program on flagship app through collaboration with dev team, tech writers, and VPs in preparation for multi-brand expansion.
Training traditional tech writers on writing/planning microcontent; segmenting content with DevTools, and collecting/analyzing a variety of data streams.
Regularly designing and conducting logistic regressions on experimental data (A/B tests, user surveys, cancel rates) to provide product team with insights.
Creating and implementing in-app upgrade process via microcontent to drive revenue while reducing costs associated with sales efforts.
Designing, recording, and editing videos and GIFs for company-wide distribution, info sharing with QA team, and inclusion in app microcontent.
Conducting and observing employee interviews to document billing workflows and payment processing.
Initiated User Interviews to identify user workflows and pain points as part of digital adoption development strategy for digital signing web-app.
Reduced cancellations by 16% after designing, validating, and implementing customer-facing digital adoption microcontent to supplement existing UI.
Furthered a “Top 5” company goal by conducting market research on API developer community portals to inform future product development.
Editor
Harvard (in hiring process); University of Michigan, Ann Arbor; University of California, Irvine
Conducting all manner of editing (developmental, line, copy) for artificial intelligence researcher’s dissertation chapters, presentations, academic articles, job market material, and grant proposals (one awarded $2.5 million).
Collaborated with graduate/doctoral students across a range of disciplines at Univ. of CA-Irvine Graduate Resource Center to refine national grant applications (one awarded $138,000), dissertations, publications, cover letters, and CVs.
Led Dissertations Boot Camp for advanced doctoral students.
Adjunct Professor
Cal Poly Pomona & Chapman University
Designed and taught East Asian Government, American Government, and Comparative Politics.
Leadership Coach
University of California, Irvine
Individually mentored 20+ first-gen, low-income, underrepresented students using motivational interviewing to assess and encourage goal development/attainment as part of federally-funded DECADE PLUS program.
Facilitated weekly group meetings and led program group meetings as needed.
Interviewed prospective Leadership Coaches alongside Program Director.